Is Kroger Grass Fed Beef Really Grass Fed

Grass Fed Isn’t Always 100% Grass Fed

Butcher Camas Davis of Portland, Oregon, told HuffPost that although she knows the beef in the supermarket is grain finished, she frequently sees it advertised as grass fed.

“I know because I always ask,” Davis said. She is the founder of The Good Meat Project, offering butcher and slaughter workshops to help people learn how meat gets to their tables. “If they’re not saying it’s 100% grass fed, I almost always assume that it’s grain finished,” she said.

According to Davis, there are a lot of misunderstandings rather than deliberate misrepresentation on the labels. “I believe that producers and consumers often interpret the term ‘grass fed’ to mean that animals are simply walking around in grass,” she stated.

It’s “hard to say for sure” how common mislabeled beef is in the grass-fed industry, according to Balkcom of the American Grassfed Association. The group has received information about deceptive labeling from the U.S. S. According to the Department of Agriculture and Balkcom, “a very large number” of claims made about grass-fed beef appear to be false. Advertisement.

The grass fed label is “ill-defined and open to abuse,” says a 2017 report by Stone Barns Center for Food and Agriculture, a nonprofit that promotes sustainable agriculture. The report points out that some cattle that spend only half their lives on pasture can qualify as grass fed, as do cattle that live on pasture full time and are fed grains during finishing. It cites the egregious example of a grass fed claim for feedlot cattle that were fed grass pellets.

Last month, in a petition formally filed with the United States Department of Agriculture (USDA), two advocacy groups made a stunning claim: Your American grass-fed beef might actually come from overseas, even if it’s labeled “Product of U.S.A.”

The trouble is that it’s very hard to get information about a given grass-fed producer’s practices. No government I could find legally defines a “grass-fed” standard. (The U.S. did, beginning in 2007—but ultimately revoked its standard in 2016, citing USDA’s inability to properly enforce it.) Though a few respected third-party certifications exist—the American Grassfed Association’s “Certified Grassfed” label is considered the gold standard by producers—ranchers can claim their product is grass-fed without independent verification. To use the term on products sold in the U.S., meat companies must only file an affidavit with USDA explaining how their grass-feeding program will operate. They can use an existing certification, or define their own protocols. As a result, practices vary widely, and quality control is difficult.

An excellent illustration of how a product can be deceptive even if it complies with all labeling regulations is the Trader Joe’s situation. However, some brands have taken advantage of this legal ambiguity more than others, with some even going so far as to be dishonest.

There are challenges, of course. Greenmarkets are low-volume businesses; even though the margins are noticeably higher, it’s difficult to reach that many clients. Furthermore, branded programs are more costly to operate, requiring additional spending on marketing, distribution, and slaughter. However, the margins improve to the point where every animal brings in twice or three times as much money, allowing ranchers to offset the higher costs associated with producing cattle on grass, reduce risk, and make a sustainable living.

“The concept of designating beef as a ‘product of U.S. S. A. “It’s just terrible when the animal never breathed on this continent,” says Will Harris, the proprietor of White Oak Pastures, which raises its own brand of grass-fed beef in Bluffton, Georgia. (Harris is also on AGA’s board of directors. “I don’t mind foreign producers or importers selling to informed customers who wish to purchase that imported good.” However, I find it horrifying what the deception has done to our membership’s economies. It has caused grass-fed beef producers to go from being profitable to almost break-even, or even losing, depending on how careless you are. ”.

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Is Kroger Grass Fed Beef Really Grass Fed

These days, a great steak should not only be succulent but also contain high-quality nutrition and not come from a factory farm that mistreats animals or pollutes the environment.

Because grass-fed beef comes from animals that have only ever eaten grass, it is special because every cut of the beef has all of these characteristics. According to industry sources, this explains why the market for grass-fed beef has been expanding at a double-digit rate over the past few years. Advertisement.

So, while it’s still uncommon, grass fed beef is easier than ever to find in grocery stores. However, the premium price for beef in the grass fed market, which reached $480 million this year, means that some marketers are labeling their product as “grass fed” when it really isn’t. Short of going to the farm yourself, how are you supposed to know what’s real and what’s not?

Thankfully, there are easy methods to sift through the hype. The next time you’re shopping for a grass-fed rib-eye, remember these tips. Advertisement.